The art of sustainable leadership
Maison Soignée was founded in 2017, originally under the name L’Invitée, by Alida as a boutique consultancy for traditional search and selection with Frisian flair. Inspired by empathy. Over the years, we have grown into a dedicated ESG agency. L’Invitée will remain as the label for executive consultancy. At every step, we want you to feel our commitment and professionalism. We take the time to actively listen, uncovering the question behind the question and serving as an honest mirror.
Through an ambitious, grounded and accessible style, we help people and organizations flourish. We focus on building trust and deliver our services with passion and expertise. Our French name embodies our dedication to craftmanship and timeless quality. We are the haute couture of consultancy. Personal, refined and built to last.
The future belongs to organizations that take responsibility for people, planet, and long-term value creation. ESG is no longer a side note, it’s at the heart of strategic decision-making. That’s why attracting the right ESG talent is not just important, it’s mission-critical.
We are dedicated to taking meaningful action for a sustainable future and protecting our beautiful planet. That’s why we are a proud tree parter with Trees for All. We have donated 400 trees to the Netherlands and Madagascar.
About Alida
Alida de Boer
‘As a child, I dreamed of entrepreneurship. After gaining experience at various agencies, I realized that things could be done with greater distinction. With a deep passion for people and organizations, I prioritize quality, offer generous service, and uphold strong governance. What truly drives me is recognizing people’s potential and providing them with the opportunities to unlock their greatest strengths. Beyond the world of search and consultancy, I have a love for styling, culinary food & wine, traveling, reading and staying active.’